“While the rest of us are working knee-deep in a groove you are forever changing and improving. You have brought more freshness, charm and vitality to illustration than any other living illustrator.”
—Norman Rockwell,
from a letter to Al Parker, 1948

Lauded for his visual eclecticism and fearless experiments with media and compositional design, Al Parker garnered acclaim on the pages of mid-twentieth century magazines, and his popularity with publishers, readers, and advertisers soared. Cropped compositions and extreme close-ups inspired by film and by photography, which was a prime competitor for magazine pages at the time, made him the artist to emulate. In the wake of his success, many professional illustrators followed his artistic lead. Informal poses, bold layouts emphasizing color and form over narrative detail, high-key palettes, and unique, eye-stopping props became the visual language of the day.

For Parker, change was a style in itself. Developing a look and then dropping it in favor of something fresh was both calculated and intuitive. “There is a great demand now, more than ever before, for individuality in art. You aren’t expected to imitate. You are expected to do something personal,” he said. Despite his popularity, the path to a finished illustration “was not strewn with roses” for “innumerable taboos abounded.” Uplifting images reflecting prevailing cultural attitudes were required and the preferences of art directors became points of departure.

Continuing his experiments, Parker made magazine history by creating illustrations for five fiction articles in the September 1954 issue of Cosmopolitan magazine, each under a pen name in a different artistic style.

 

 

Norman Rockwell Museum Home


©2009 Norman Rockwell Museum. All rights reserved.
Updated Tuesday January 6th, 20099 Glendale Road, Route 183
Stockbridge, Massachusetts 01262 | 413.298.4100
rss/xml feed[?]